Genie

Macrobiotic is a pioneer of plant-based nutrition in Serbia – for 37 years, we have been creating food that is delicious, healthy, and good for the planet. From that idea, Gen!e was born – a brand of 100% plant-based products without artificial additives, made locally, with love and expertise. Whether you are fasting, do not eat meat, or want a more varied diet – Gen!e is a smart choice. From burgers and sausages, to sour cream and tofu spreads, to nut butters – our plants have a taste that wins you over! We are committed to sourcing local ingredients and building long-term relationships with suppliers. Sustainability is not just a word, but a work culture – we support the local community, work on more sustainable packaging, and reduce greenhouse gas emissions. Thanks to local production, careful selection of ingredients, and a sustainable approach, every Gen!e product is a good choice – for you and for the planet.